Meet your AI personal shopper
Find your kind of perfect.
Project showcase
In development
Less endless scrolling. More “that’s the one.” Meet Oshi, the AI personal shopper behind Oshilat, helping turn product discovery into a more personal, inspiring experience.
About the business
What it does, who it serves and what makes it distinctive.
Oshilat is the shopping product built around Oshi, an AI personal shopper. It is designed to help people explore products through a more personal conversation, connecting what a shopper likes and needs with the things they might want to discover.
The intended audience is people who want guidance while browsing rather than an endless sequence of unrelated products. Preferences, inspiration and the purpose behind a purchase help give the conversation direction.
Oshi gives the experience a consistent personality while the shopper remains in control of what to explore. The product combines a shopping interface, visual inspiration and assistant-led discovery. Its current development and preview status is separate from the illustrative lifestyle artwork shown here.
Oshi brand system
Project showcase
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